Don’t get out! Don’t talk to people! Stay in your comfort zone!
If these words are music to your ears then join the club. There’s nothing I would like better than to be able to potter around in the office, produce new products and then wait until the business comes in as if by magic!
So why shouldn’t it work like that?
Hey, I’ve got a great website! My products are great! I am a nice person with integrity!
Not enough guys! You can have the best products in the world but if no-one knows about them then you may as well forget it!
So how do you find this elusive yellow brick road?
Get out! Talk to people! Don’t stay in your comfort zone! Read more
Forget the glass ceiling – use the fire escape instead!
When, after 8 years, I decided to emerge from the security of a monthly salary I was met with the usual, “Are you sures and are you mads”
Thankfully, I didn’t listen
I felt that as Marketing Director of a company like Advantage Business Angels I was being held back.
My talent for thinking outside the box was not really required in a, dare I say it, formal, don’t do anything radical, don’t do anything crazy, institution like ABA.
I understood, we had to be seen as reliable, dependable, professional – in other words a bit stuffy, for people to take us seriously but it didn’t help me and my yearning to have my creativity unleashed!
My multi tasking skills are quite good, after all I am a woman, but even the most organised of people would struggle with a seriously demanding Managing Director, (sorry Neil), Magistrate’s duties, mothering duties, grandmothering duties and trying to run a business in my spare time duties.
So I did it – I’m now free – free to follow my dream to be an Internet marketing queen.
And I have just received my first official accolade – I am in the company of some fabulous ladies on The Forbes List of The 30 Women Entrepreneurs to follow on Twitter – I have made my mother so proud and I’m quite proud of myself as well.
Pat Sutton – Professional Blogger and Internet Marketing Specialist – Official Blog – http://www.PatSutton.com
Follow me on Twitter “TheBizWoman”
Selling to the taxi driver!
You know, one of the easiest things to do on the internet is to assume that people are not being honest and that they are only talking to you because they have something to sell. Who do you think is to blame for that? We are of-course!
Have you noticed on the social networks how many people make a connection and then immediately try to sell you something. I am the first one to admit that that was my tactic when I first started social marketing on the web.
It’s like getting into a Taxi and saying hello to the driver and in your next breath introducing your product to him. If you were that taxi driver, what would you think?
If, however, you have a long drive with him and you allow him to tell you about his family and his gripes and likes. You could chat to him about how busy he has been and you could comment on how clever he is to remember all the obscure places, he will eventually feel connected to you. He will then, more than likely, ask you what it is that you do. You will then have the opportunity to tell him about your business or product. Remember though, it is still not the best time to sell to him until you have told him about yourself. You need him to see you as a normal, kind, human person who he can trust and that he can see as the type of person he would want to buy from. I am not saying that taxi drivers are likely customers but I am sure you know what I mean?
If you really want to find people to buy into your product or business, you must first help them to buy into you. Your online profile should be the best you can possible make it and your picture should show you smiling and looking approachable. It’s important that you do not come over too professional, you should seem to your prospective customer like someone who could be living next door to him.
Your resume is important but remember not all of us have a great academic education, many of us are self taught, as am I, do not be ashamed of that. Many of your prospective customers will, themselves, not have traditional training but some of the best entrepreneurs have started just like that.
Jim Rohn, the founder of Herbalife, as an example, started selling and made a fortune out of health products because of his mother’s enthusiasm for healthy foods not because he had a fantastic academic career.
Pat is an Authorised Representative of Lifepath Unlimited. Take a look at her website: http://www.ThisBusinessRocks.co.uk.
Article Source: http://EzineArticles.com/?expert=Pat_Sutton
Confessions of a Blogger.
Filed under: Blogging, FrontPage, motivation, personal development, writing
At last my official blog website is actually finished. My intention of blogging for a living has become a reality.
Ok, what next?
My lovely grand daughters - all wrapped up!
The first thing I need to do is to go back over the archives and delete all my earlier muses.
In the early days, as is usual for blog virgins, my impression of a blog was something that no sane person would ever read or be interested in. So my first blogs were indulgent, grammatically terrible and some were even downright silly.
But as my hand hovers over the delete button I hesitate….wait a minute…this is like throwing out an old photograph album.
There’s the one about my dog Sadie, now gone, who was miraculously cured of cancer by a Spirit healer. And the time a had my cat trimmed and she looked like one of those nodding animals you put in the back window of your car.
Then there are the feelings I had when starting a new job or moving house.
I recorded my first days on Facebook and how cheeky people were, asking to be “my friend” when they didn’t even know me!
Of-course, I would hate for all you guys with discerning tastes to read these old blogs but I am definately not going to dispose of them. I’m going to print them up and stick them into a scrap book for posterity.
Maybe one day one of my grand daughters will find them and will read them to their children…how strange it will be to them…how old fashioned it will seem!
This time of Ipods, webcams and Twitter will be an archaic, bygone age to them!
I wish I had written more!
Read Pat’s Official Blog at http://www.patsutton.com
Confessions of a Blogger.-
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