How to market your website so that people buy from you!
Filed under: Blogging, how to guides, marketing, sales, writing
It doesn’t matter what kind of business you have and how benevolent you are, you can give things away for free, you can raise money for great causes, you can hold people’s hands but everyone at sometime needs to make a living.
The baker puts bread on your table, not to feed your family but to feed his own!
I am sure, if you own a bakery or a grocers then online marketing is not so important but if you have a product or service that has a website at it’s heart then you need to know how to drive traffic, create a contact list and to make sales.
Ok, so you have a great website that showcases your products or services or you have signed up for an online, work at home business that has provided you with their propriatory website to promote – what next?
It doesn’t matter what kind of online or offline business you have, if you sell from a website then you need to get it out there to the right target audience.
Not many of us are really clever enough to know, for sure, who will buy from us, I promise you, I have had many surprises! But somehow we need to work out how to get our business in front of buying customers. So a scatter gun approach is not really the way to do it, you need to target the right people.
So how do you recruit people to an online business. How do you get people to come to your website?
Online? Offline? Cold calling? Friends and family?
Let’s look at Friends and Family first.
If you want to lose friends then pitch to them, the same with family members. I don’t know about you but I would hate it if my loved ones avoided me because they felt guilty for not buying into my business! So that is a definite “no no”.
Cold calling? Hey! I’m into this online gig because I want to enjoy it, I want a better quality of life and cold calling just does not do it for me! So, for me, that’s out too.
Offline – now here’s a thing – yes it can work, even for an online business. You could:
1. Get out there to your local business networking events.
2. Build relationships with local business owners to encourage referrals.
3. Take stands at exhibitions.
4. Advertise in the newspapers.
5. Give out flyer’s in shopping malls and markets.
6. Carry business cards for those chance encounters!
Then there’s ONLINE.
Now this is where your marketing can really rock!
Here are my 5 very best online marketing tips.
1. Any good at writing?
You don’t have to be Jeffrey Archer but a good clear blog with all the right keywords can be a fantastic marketing tool.
The article should not be about your business but about something helpful for the reader. Of-course it should be linked to your business, for instance if you are a garden landscaper then an article or blog about growing roses would be good but a blog about baking a chocolate cake may not be.
You need to engage with the reader, they need to see you as a leader and expert.
Once you have constructed your blog or article you then need to add a clear succinct signature at the bottom, this is very important for obvious reasons.
I know what you’re asking….what do I do with my blog once it is finished?
Well if you have a blog section on your website then that is ideal as readers can click to your website to read the blog.
You would open your blog on your website, copy the URL or address and add that link along with a catchy intro like:
An easy way to bake a chocolate cake – if you love chocolate you’ll love this – http://www……
You would add it to places like Facebook, Twitter, Ecademy, LinkedIn etc that’s assuming that you are a member of all these social sites, if not why not???
If you have written your blog on someone else’s website, like Blogger, Ezines or another blogging platform like my site for business women, TheBusinessWoman then you need to make sure that all your website details are in your signature.
2. Twitter!
I know a lot of people think that Twitter is a waste of time well, I promise you that it is not, if you do it right.
A daily tweet containing great advice to followers who are your target audience can really boost your profile. If you have a good profile then people will see you in a good light and are more likely to buy from you. If you read my blog, How to market on Twitter, you will see how you can make Twitter really work for your business.
3. Facebook Fan Pages.
Create a fan page with the same name as your business then set to work making friends and then inviting them to become fans of your page. Once you have a reasonable amount of members you can create a badge to upload onto your website. This creates a sense of community and will give confidence to your website visitors. Of-course you also have your fans to market to as well.
4. Relationships.
Join groups and forums to get to know people, (not to pitch to them), once they get to know you they will eventually ask you what you do and then you can get away with a subtle pitch.
5. LinkedIn groups.
Join the groups on LinkedIn, you are allowed upto 50 group memberships. Of-course you need to find groups of people who would be interested in your sector and will be beneficial to you as well. Then once in a group you can upload your articles or blogs to their discussion pages. These are then sent out by the system to the group members in update e-mails. Some of the groups have memberships of thousands of people each so your one article alone can get you enormous exposure.
Pat Sutton – Internet Marketing Specialist – Official Blog Site http://www.PatSutton.com
Business Mentor with LifePath Unlimited – http://www.ThisBusinessRocks.com
Forget the glass ceiling – use the fire escape instead!
When, after 8 years, I decided to emerge from the security of a monthly salary I was met with the usual, “Are you sures and are you mads”
Thankfully, I didn’t listen
I felt that as Marketing Director of a company like Advantage Business Angels I was being held back.
My talent for thinking outside the box was not really required in a, dare I say it, formal, don’t do anything radical, don’t do anything crazy, institution like ABA.
I understood, we had to be seen as reliable, dependable, professional – in other words a bit stuffy, for people to take us seriously but it didn’t help me and my yearning to have my creativity unleashed!
My multi tasking skills are quite good, after all I am a woman, but even the most organised of people would struggle with a seriously demanding Managing Director, (sorry Neil), Magistrate’s duties, mothering duties, grandmothering duties and trying to run a business in my spare time duties.
So I did it – I’m now free – free to follow my dream to be an Internet marketing queen.
And I have just received my first official accolade – I am in the company of some fabulous ladies on The Forbes List of The 30 Women Entrepreneurs to follow on Twitter – I have made my mother so proud and I’m quite proud of myself as well.
Pat Sutton – Professional Blogger and Internet Marketing Specialist – Official Blog – http://www.PatSutton.com
Follow me on Twitter “TheBizWoman”
Wow! I’ve been listed!
Filed under: Blogging, marketing, motivation, writing
I am so excited to be on the Forbes List as Thirty Women Entrepreneurs to follow on Twitter.
I am honoured to be in the company all those inspirational women.
Forbes’ Natalie MacNeil said:
“These business-savvy tweeters are all excited about helping you grow your company, create buzz for your brand and stay inspired.
Twitter has been an incredible tool for connecting with like-minded people from around the world. I am always on the lookout for women entrepreneurs and women in business to follow, connect with and learn from. The following 30 women entrepreneurs have excellent Twitter feeds to follow….. ”
So what does this mean to me and how can I, as a marketer, profit from this?
We women are not very good at blowing our own trumpet but we have to learn, not only to get a sound out but to play a good tune!
Here are my 10 tips on what to do when you have public recognition to shout about.
1. Turn your good news into a helpful article or blog, as I have done here.
2. Once you have created your blog, grab the URL and get it out across the web to social networks like Twitter, Facebook, MySpace etc.
3. Post your blog on all your group’s news pages on LinkedIn. If you are not a member and have not joined any groups then why not? (My blog about marketing on LinkedIn coming soon).
4. Add your news to your e-mail signature.
5. Use your news to prove your credibility, for instance when trying to get articles or books published.
6. Add to all your marketing brochures and publications.
7. Include the news in any advertising campaigns.
8. Create a banner that you can pop onto your website.
9. Send your news, together with a story about how you gained recognition, to your local or national newspaper editors.
10. And probably the most important thing to do is to say thank you to the journalist…if you can’t get to her or he directly, write to the editor or better still both!
Think on this…it’s great to feel you are important. The feeling is infectious and once you get the bug it will drive you to strive for even more success. But my tip here is, “What goes around, comes around”.
I believe that if you help others as much as you can then good things will happen to you!
Thank you so much Natalie, I’m truly honoured!
If anyone has any other ideas – love to hear them!
Pat Sutton – Official Blog http://www.patsutton.com
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