By Willie Crawford
Let me ask you a somewhat personal question today.
The answer to that question determines how you treat your on-line business, and dramatically impacts your chances of on-line success. That question is, “Are you really an Internet Marketing Professional?” Being a professional means that you view what you do as much more than just another job or a business.
It’s something you do because it’s your “calling. “It’s something you do because you believe that it’s what you were meant to do and because you believe that it helps to make the world a better place. Youdon’t have to view it as a permanent calling, but you do need to believe in the importance of what you do. If you don’t see what you’re doing as significant, then you should seek a different calling. I borrowed that definition of a profession… of a calling, from how I felt about my job when I was in the military. That was one of those jobs that you did because you felt that it was something that needed to be done.
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The ‘desire’ portion of your profile is where you present the facts of your expertise and success; create and justify your prospect’s conviction and cause him to demand a piece of the action’ for himself. ![MPj04443420000[1] MPj04443420000[1]](http://www.theimageattractionsystem.com/wp-content/uploads/2010/03/MPj044434200001-300x200.jpg)
It’s vitally necessary that you present proven facts because survey results show that at least 80% of the people reading your profile – especially those reading it for the first time – will tend to question its truthfullness. So, the more facts you can present, the more credible you will be.
As you write your profile, always remember that the more facts about “you” you present, the more products you’ll sell.
People want facts as reasons, and/or excuses for buying a product – to justify to themselves and others, that they have not been ‘taken’ by a slick copywriter. It’s like the girl who wants to marry the guy her father calls a ‘no good waster’, her heart – her emotions – tell her yes, but she needs to nullify the seed of doubt lingering in her mind – to rationalize her decision to go on with the wedding.
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