Selling to the taxi driver!

You know, one of the easiest things to do on the internet is to assume that people are not being honest and that they are only talking to you because they have something to sell. Who do you think is to blame for that? We are of-course!

Have you noticed on the social networks how many people make a connection and then immediately try to sell you something. I am the first one to admit that that was my tactic when I first started social marketing on the web.

It’s like getting into a Taxi and saying hello to the driver and in your next breath introducing your product to him. If you were that taxi driver, what would you think?

If, however, you have a long drive with him and you allow him to tell you about his family and his gripes and likes. You could chat to him about how busy he has been and you could comment on how clever he is to remember all the obscure places, he will eventually feel connected to you. He will then, more than likely, ask you what it is that you do. You will then have the opportunity to tell him about your business or product. Remember though, it is still not the best time to sell to him until you have told him about yourself. You need him to see you as a normal, kind, human person who he can trust and that he can see as the type of person he would want to buy from. I am not saying that taxi drivers are likely customers but I am sure you know what I mean?

If you really want to find people to buy into your product or business, you must first help them to buy into you. Your online profile should be the best you can possible make it and your picture should show you smiling and looking approachable. It’s important that you do not come over too professional, you should seem to your prospective customer like someone who could be living next door to him.

Your resume is important but remember not all of us have a great academic education, many of us are self taught, as am I, do not be ashamed of that. Many of your prospective customers will, themselves, not have traditional training but some of the best entrepreneurs have started just like that.

Jim Rohn, the founder of Herbalife, as an example, started selling and made a fortune out of health products because of his mother’s enthusiasm for healthy foods not because he had a fantastic academic career.

Pat is an Authorised Representative of Lifepath Unlimited. Take a look at her website: http://www.ThisBusinessRocks.co.uk.