When you have moments of doubt – my message to you!

What is the message you would like to receive when you are feeling insecure and having moments of doubt?
What would you like to hear to give you the confidence to keep going and to re-assure you that you are on the right track?
Why not ask someone close to you to write you a message that [...]

October 25, 2009  Tags: , , , ,   Posted in: personal development  No Comments

How’s your Verbal Business card?

The Breakfast Meeting!
We all know the scenario! You are sitting over your breakfast at some un-godly hour trying to hide the yawn when someone suggests that it would be a good idea to “introduce ourselves” to the other attendees.
A sort of “elevator pitch”. It means you need to explain what you do in about 1 [...]

October 25, 2009  Tags: , ,   Posted in: marketing, tips  7 Comments

Do your customers find you attractive?

Does your business profile “you” first or your product first?
People buy from people! You should not think that showcasing your business on a website changes the rules. If you want people to buy from you then you need to make sure that they see you. They need to see you as an expert and as [...]

October 25, 2009  Tags: , ,   Posted in: marketing  No Comments

Viral Marketing is the new name for “Word of Mouth”.

What is real Viral Marketing?
It is campaigns that use all the people you know to pass on to all the people they know who then pass on to all the people they know and so on and so on.
It is linked exclusively to the digital world but I see it as a new twist on [...]

October 25, 2009  Tags: , , , ,   Posted in: marketing  5 Comments

Selling to the taxi driver!

You know, one of the easiest things to do on the internet is to assume that people are not being honest and that they are only talking to you because they have something to sell. Who do you think is to blame for that?
We are of-course!
Have you noticed on the social networks how many people [...]

October 25, 2009  Tags: , , , , ,   Posted in: marketing, sales  No Comments