Posted by
Pat Sutton on Feb 25th, 2010 in
marketing,
writing |
2 comments
I had a great dream last night – it was about chocolate!
I actually dreamed I was writing for an advertising campaign. I even remember this poem from my dream…
“What does chocolate do for me?
It’s comfort food when you’re feeling low
It’s something to grab when you’re on the go
It’s smooth as silk
It’s made from milk
Comes in a box tied up with a...
Sales letters through your letter box are hated by everyone. It’s unwanted, uninvited and fills your re-cycling bin. But it’s pretty clear that it’s also incredibly popular with advertisers. Why? Because while most potential customers throw away their junk letters with barely a glance, enough take action to make it all worthwhile.
They do buy—and in high enough numbers to more than cover the cost of those...
A lot of people ask me to suggest affiliates. They want to know which ones are the most effective at monetising their blog. I suppose it would be safe to say that I have done a hell of a lot of research on this subject as bad choices can make the difference between a profitable blogging business and bad choices can mean no business at all.
It is a difficult one because it all depends on your target...
It’s so frustrating when you arrive at an office reception only to find that there’s no receptionist! There you stand, waiting for someone to notice you.
The staff manage to beaver away while at the same time giving you glances but, infuriatingly, not making any effort to come to your rescue?
You think, should I wait, should I talk, should I….
The problem is that when a company has a belt...
One of my favourite bloggers at the moment is James Chartrand. Here is one of his wonderful tips for when we’re suffering from blogger’s block.
“Great quotations are the richest goldmine of blog post ideas you’ll ever have.”
So I popped over to Wikiquote and found this great quotation by Sarah Bernhardt - “Life engenders life. Energy creates energy. It is by spending oneself...
