Posted by
Pat Sutton on Feb 25th, 2010 in
marketing,
writing |
2 comments
I had a great dream last night – it was about chocolate!
I actually dreamed I was writing for an advertising campaign. I even remember this poem from my dream…
“What does chocolate do for me?
It’s comfort food when you’re feeling low
It’s something to grab when you’re on the go
It’s smooth as silk
It’s made from milk
Comes in a box tied up with a...
Posted by
Pat Sutton on Feb 24th, 2010 in
business,
marketing |
4 comments
….there’s no reason to be rude!
I have mailing lists going back many years and decided that I would have a clear out. I was afraid to just hit the delete button in case some of the people would still be interested in what I have to say. So I decided to upload them into my mailing program in order to clean them of dead addresses and to give the people who were not on my wavelength the opportunity to...
Sales letters through your letter box are hated by everyone. It’s unwanted, uninvited and fills your re-cycling bin. But it’s pretty clear that it’s also incredibly popular with advertisers. Why? Because while most potential customers throw away their junk letters with barely a glance, enough take action to make it all worthwhile.
They do buy—and in high enough numbers to more than cover the cost of those...
Posted by
Pat Sutton on Feb 14th, 2010 in
quick thoughts |
0 comments
“Success – To laugh often and much; to win the respect of intelligent people and the affection of children; to earn the appreciation of honest critics and endure the betrayal of false friends; to appreciate beauty; to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed...
A lot of people ask me to suggest affiliates. They want to know which ones are the most effective at monetising their blog. I suppose it would be safe to say that I have done a hell of a lot of research on this subject as bad choices can make the difference between a profitable blogging business and bad choices can mean no business at all.
It is a difficult one because it all depends on your target...
According to Wikipedia – The Internet actually started in 1969, (yes, only 1969!), as the ARPANET, a Defense Department system designed to let survivors share files after a nuclear attack. From being available on just a handful of top secret computers, it’s grown to millions and millions of users.
And it’s still growing. According to a recent survey, the volume of Internet traffic is expected to double...
If these words are music to your ears then join the club. There’s nothing I would like better than to be able to potter around in the office, produce new products and then wait until the business comes in as if by magic!
So why shouldn’t it work like that?
Hey, I’ve got a great website! My products are great! I am a nice person with integrity!
Not enough guys! You can have the best products in the...
Posted by
Pat Sutton on Feb 4th, 2010 in
business,
sales |
2 comments
It’s not often that I blatently promote something but for once our government has made the right decision to help ailing businesses in the West Midlands in The UK. It is a fact that the West Midlands has suffered more than any other area in the UK and at last this is being addressed. So I am un-ashamedly championing this directive, namely, The Business Recovery Service.
If you are a business in the West...
