Why are blog posts becoming a better tool for showcasing your products than websites?
It is because blog posts provide the opportunity to promote, discuss and persuade in a gentle and informative way.
When people are reading a website they will skip things and will probably not read pages that are text ladenned.
Yet, strangely enough, they will read every word of a blog post, so it is better to do your pitch in a blog post than on a website.
Always remember that the blog post must contain something of value, the pitch should be secondary.
It is also much easier to include the keywords you need for search engine optimization, (SEO).
Take a look at your website – of-course you provide information about your business but it is very difficult to incorporate, much needed, effective keywords without making the website unattractive and sometimes unreadable.
The Blog post provides the opportunity to include the right keywords.
So, to really benefit from the SEO potential of a Blog, the keywords, (the words that people will use when they are searching for your product or service), need to be in the title,the headings and throughout the document.
It is also beneficial to have a keyword to an external website that has a relevance to your product or service.
I know that I have often mentioned that capitals and bold text are not a good idea they look like you are shouting at the reader but on this occasion it would not be a bad thing to highlight one or two keywords in your post by capitalisation or italics.
One more important note, don’t add too many keywords. This could do the opposite effect and get you penalised by the search engines.
If you are interested in buying a keyword in one of our blog posts, or you would like us to write a blog post with a keyword linking back to your website then please contact us at keywords@nichemediamarketing.co.uk
One keyword in a blog post written by Pat Sutton – £14/$20 a month – all our blog posts are marketed extensively throughout our networks, SEO enabled and every time we market a new blog people come back to read our other blogs so your link is seen over and over again.
Imagine your keyword in one of our posts going out to all our Twitter followers!
Below is just a few of our Twitter accounts. We also market our blogs to our many groups on LinkedIn, to our thousands of followers on Facebook, MySpace, Ecademy, Plaxo and many more!
We do it all so you don’t have to!
Can you think of a cheaper way to market your business?
If you are interested in talking to us about buying a keyword then please contact us at keywords@nichemediamarketing.co.uk
Here is an example of one of our blog posts on our sister site http://www.TheTarot.co.uk with a live keyword. Look for the word “clairvoyant”.
Pat Sutton is a professional blogger – Read her blog, “Internet Marketing and Personal Development” at http://www.PatSutton.com
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Why are blog posts becoming a better tool for showcasing your products than websites?
3 Responses to “Why are blog posts becoming a better tool for showcasing your products than websites?”
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This post was mentioned on Twitter by Patsuttonmentor: Why are blog posts becoming a better tool for showcasing your products than websites? http://b2l.me/kx2sw (via @TheBizWoman)…
I would also add that Blogs tend to present a more personalized approach similar to a one-to-one experience. Secondly, blogs are also not too verbal and if semi short, it’s long enough to hopefully have key points made to the audience. Just some thoughts.
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When people are reading a website they will skip things and will probably not read pages that are text ladenned…..