That call to action – your life’s blood!
You can have the best looking website in the world, the best products ever invented, the most eye catching advertisements and a service second to none but if you don’t tell your customers how to buy from you then all your hard work is wasted!
If you want the reader to buy your product or take you up on your service, then tell him so, tell him what to do to pay now!
Unless you enjoy entertaining your prospects with your beautiful writing skills, always demand that he complete the sale now, by taking action now – by calling a telephone number, by clicking a pay now button or by writing his cheque and rushing it to the post office.
So how can you stimulate your prospect to act?
1. You could offer a reward of some kind.
However, in mentioning the reward or bonus, be very careful that you don’t end up receiving requests for the bonus with mountains of requests for refunds on the product to follow.
The bonus should be mentioned only casually if you are asking for product orders; and with lots of fanfare only when you are seeking inquiries.
2. Specify a time limit. Tell your prospect that he must act within a certain time limit or lose out on the bonus, face probably higher prices, or even the withdrawal of your offer. This is always a good hook to get action.
3. Offer a good guarantee. Any kinds of guarantee you offer always helps produce action from the prospect.
And the more liberal you can make your guarantee, the more product orders you will receive.
Be sure you state the guarantee clearly and simply. It is important to make it so easy to understand that even a child would not misinterpret what you are saying.
4. Spell out to them the whole procedure, in other words what will happen once they have paid.
5. If applicable, tell them how quickly they will receive their purchase. It really annoys me when I buy something only to find that there is a 3 week delivery time. I always want my purchase yesterday and I like to see clearly on the front page of the website how soon I will get it, for me, this will make the difference as to whether I buy or not!
So remember, the action you want your prospect to take should be easy – clearly stated – and devoid of any complicated procedural steps on their part.
The easier you make it for them to respond, the more responses you’ll get!
Pat Sutton is author of “The Image Attraction System” http://www.TheImageAttractionSystem.com
An internet marketing specialist and Authorised Representative of LifePath Unlimted
http://www.ThisBusinessRocks.com and http://www.MakeMoneyFromHomeCoventry.co.uk
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That call to action – your life’s blood!
3 Responses to “That call to action – your life’s blood!”
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Usually I do not make a comment on blogs, but I have to mention that this post really forced me to do so. Really nice post!
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Diane